BE YOU was established in 2022. We are a brand based out of St. Petersburg, Florida. Our purpose and mission is to make the world a better place. We want our products to empower individuals to be themselves while spreading love and light. 

Society tells us who we should love, what we should do, and how we should act. These external pressures from family, friends and strangers often prevent people from being true to themselves. We are here to tell you to do what you love, love who you love, and BE YOU!